How To Find And Secure More Customers
Here's The Simplest and Most Effective Way

As a business-owner, you know your life-blood is your customer base, commercial and private.

You understand the need to ensure a consistent growth of customers. But there are a multitude of methods you might employ. Which one to choose?

It's actually simple - Nurture Customers to Harvest Referrals 

  which involves...
  • Remembering your customers - without whose favourable opinion you fail.
  • Thoughtfully keeping in touch with customers - without intrusion but with consistent and timely contact.
  • Seeking the ultimate endorsement - a word-of-mouth referral.
  • Letting customers know you value their instructions.
  • Reminding customers of the range of benefits they enjoy from seeking your professional services or business products.

 which requires...
  • A well-prepared strategy to link your firm with each customer.
  • A strategy that recognises the need to identify areas of interest for each customer.
  • Means of communication that target groups of customers with varying areas of interest, containing information of common concern to each group.
  • Content that reminds each customer that you recognise the company as an individual entity with specific needs and expectations.

 which produces...
  • Customer loyalty to your business.
  • Customer willingness to refer your company to others. There is no more valuable a testimonial than a personal referral.
  • A customer base that expands exponentially - because every new customer carries the promise of further referrals.
  • A growing customer base that offers a source of highly valuable information about their needs and expectations - you can finely tune your services more effectively.
  • A strong relationship with those whose business you seek - a relationship that will bear fruit for you and your customers alike.

A well-structured strategy that Nurtures Customers will help prepare the ground for a growing and continual Harvest of Referrals.

Let me discuss with you...
  • Why it is important to know the demographics of your customer base, to learn their differing preferences.
  • Why for some customers direct mail might be preferable to keeping in touch by email.
  • How a regular newsletter, containing a breadth of information about your products or services that is relevant to your various customers, maintains and reinforces your brand identity.
  • How customer testimonials add so much value to your firm's name.

Let Me Show You How

An Added Bonus - Chinese Translation Services

If your business focuses on the ever-growing and important market of China

I offer...

A (non-technical) Translation or Interpretation Service in both Mandarin and Cantonese.


Please send me an email if you have a query.

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Marketing Ideas 
Can Be Deeply Etched

Thoughts are not skin-deep






Reflect The World 
Your Business Inhabits

Demonstrate an affinity 
with your customers




Promotional Text 
Should Remain Informal

Let plain language bloom





Always 
Take The Long View

Nurture your customers 
as a long-term strategy