Case Study
A Story About Your Business Success Told by Your Customer
A story that explains how your Company solved a problem for another company — it’s a valuable means of earning authority and promoting your business.
A Real-Life Account of How Your Business Serves Others
The success story will set the scene by describing the nature of your customer’s the problem.
How did this problem impact on the customer’s business, and what attempts had the company made to put things right?
Perhaps the customer had sought assistance from some of your competitors as well as yourself. But your Company was selected because of factors your product possesses, or perhaps your whole package offered ongoing benefits into the future that the others lacked.
The success story will set the scene by describing the nature of your customer’s the problem.
How did this problem impact on the customer’s business, and what attempts had the company made to put things right?
Perhaps the customer had sought assistance from some of your competitors as well as yourself. But your Company was selected because of factors your product possesses, or perhaps your whole package offered ongoing benefits into the future that the others lacked.
A Step-by-Step Narration
The story will go on to explain what particular features of your product were prominent in finding a solution for your customer. And it will highlight the benefits that flowed from those features — how the elimination of design inefficiencies improved product performance or why systems changes in workplace procedures increased staff productivity.
Then there will be other attributes and advantages in addition to those particularly suited to your customer’s circumstances. The case study will explain in what situations these will also bring benefits to other prospective customers.
The story will go on to explain what particular features of your product were prominent in finding a solution for your customer. And it will highlight the benefits that flowed from those features — how the elimination of design inefficiencies improved product performance or why systems changes in workplace procedures increased staff productivity.
Then there will be other attributes and advantages in addition to those particularly suited to your customer’s circumstances. The case study will explain in what situations these will also bring benefits to other prospective customers.
A Case Study Adds Legitimacy to You and Your Product
It is a true example of how effective your product or service has proven to be. It carries weight and legitimacy.
Why? Because it is authentic.
It is an account of how you have made business-life easier, more productive, more cost-effective and more profitable for one of your customers. It is not based on claims contained in an advertisement. It does not exaggerate what your product can achieve.
For the story to be truly authentic, however, it should be told through the words of your customer. Consider how more powerful your message will appear to your prospect if it is expressed by those who have already profited from it.
The case study should also own up to any problems that arose in the product’s implementation. Admit to any difficulties the customer experienced — but go on to explain how those were smoothed out and overcome.
You can gain credit by illustrating the lengths to which your Company went to ensure the product or service worked effectively in circumstances that might not have been typical.
In other words, show that you treat each customer individually and with 100% attention to their particular needs.
It is a true example of how effective your product or service has proven to be. It carries weight and legitimacy.
Why? Because it is authentic.
It is an account of how you have made business-life easier, more productive, more cost-effective and more profitable for one of your customers. It is not based on claims contained in an advertisement. It does not exaggerate what your product can achieve.
For the story to be truly authentic, however, it should be told through the words of your customer. Consider how more powerful your message will appear to your prospect if it is expressed by those who have already profited from it.
The case study should also own up to any problems that arose in the product’s implementation. Admit to any difficulties the customer experienced — but go on to explain how those were smoothed out and overcome.
You can gain credit by illustrating the lengths to which your Company went to ensure the product or service worked effectively in circumstances that might not have been typical.
In other words, show that you treat each customer individually and with 100% attention to their particular needs.
Prove Your Point with Facts and Stats
How well did your product or service solve the customer’s problem?
Here is the chance to cement together your product’s features and benefits with real data — figures supplied by your customer that show the extent of cost savings, sales growth and revenue gains.
Your prospective customers reading the case study will expect proof that your product has indeed brought those benefits. Precise and accurate statistics will provide the evidence.
How well did your product or service solve the customer’s problem?
Here is the chance to cement together your product’s features and benefits with real data — figures supplied by your customer that show the extent of cost savings, sales growth and revenue gains.
Your prospective customers reading the case study will expect proof that your product has indeed brought those benefits. Precise and accurate statistics will provide the evidence.
My Copywriting Service
I will carry out research and undertake interviews to gather together the background to how your Company turned around another company’s problem and brought about a solution.
I will highlight the series of events, ideas, proposals and questions that preceded the resolution of your customer’s dilemma.
And I will present your product or service to its full advantage by putting life into the various strands of narrative and evidence that embody your product’s success story.
I will carry out research and undertake interviews to gather together the background to how your Company turned around another company’s problem and brought about a solution.
I will highlight the series of events, ideas, proposals and questions that preceded the resolution of your customer’s dilemma.
And I will present your product or service to its full advantage by putting life into the various strands of narrative and evidence that embody your product’s success story.