I've Spent My Professional Life Writing
Let Me Put It To Use For Your Company's Benefit

HERE'S...
  - Why I Can Increase Your Customer Base
  - How?  By Using Clear, Concise English To Keep Your Visitors On Your Website
  - So?  Every Visitor Will Read More About You and Your Product
  - And?  You Will Increase Your Customer Base

 Do you ask yourself…

How do we find a copywriter to promote our company... Who’s also familiar with the needs of a business enterprise?

Well, look no further…

I’m trained in copy writing, in using plain, clear written English to project a picture of your firm that draws clients to you.
 
I worked as a UK solicitor for 12 years, 7 years running my own practice.  

I've Been There… I Know…
  • Your difficulties of working in an environment of competitive imbalances.
  • Your incessant overhead cost rises that squeeze every earned dollar. 
  • Your less-regulated competitors cutting corners around you.

The Way Ahead…
  • You must welcome your prospective customers... they are your future.
  • You must let your customers see upfront the benefits they will enjoy.
  • You must headline the strongest benefits... what your competitors lack.


I Know How To Do This For You…

 For 13 years I lived and worked in Hong Kong  – the world’s second-largest financial centre.

 Within 15 Months Of Arriving In Hong Kong, At 27 Years Old…

I was appointed the Government’s Leasing Agent, acquiring office and commercial  accommodation for its various Departments and residential apartments for its senior staff. 

I sat on the Government's emergency committee to house thousands of seaborne refugees in the aftermath of the Vietnam War, and secured permanent accommodation  to house them.

 Hong Kong and its Government were expanding… I was kept busy. 

Only Hong Kong's top land development companies were big enough to offer the amount  of office and residential space the Government required.

 Such companies as... 

  Sun Hung Kai Properties

  Hong Kong Land       

  Cheung Kong Holdings

  Hysan Development

  Mass Transit Railway Corporation

  Swire Properties

I negotiated and drafted leases and management agreements with them all. 

My Business Client's Needs Come First

When I write, I am standing in the shoes of the business owner who has hired me. I carry with me the same purpose your company attaches to the assignment in hand. First and foremost, my copy must achieve results. To that end, I apply myself to writing that meets your business needs. Where revisions are required, I will carry them out speedily without further charge. My maxim is, ‘I seek the approval of my client to my work.’
 A Business-Orientated Approach

I specialise in business-to-business copywriting because it is factual and objective. Sure, it needs to persuade the reader, but not by employing a heavy sales technique — there’s no room for hyperbole here. Business copy should always be accurate — be it...

  • a case study
  • a white paper
  • a newsletter
  • an article
  • a revision to your website
  • a promotional email
  • a press release
  • a brochure or any other text. 

I'll inform the prospective customer by using clear, precise language that enables the product or service to be judged on its own merits — the result is that it actually promotes itself.

I'm flexible and friendly, and I know that a business relationship becomes established after a process of building trust. That is what I would like to achieve with you.

Need more information or have a query? Please send me an email.

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Intricate Features on a
Solid Foundation

The benefits I can offer you 
- a base of experience
with attention to detail





The Written Word

My aim - every word, 
chosen with deliberate care, must work to 
convey clear, concise intent





A Woven Pattern 
of Consistency

Memorable copy contains 
a strong message 
like a thread 
running through it