B2B Copywriter for Logistics Companies, Supply Chain Managers and Air & Sea Freight Forwarders
I'll Help You Add Value to Your Company with Engaging Content
You're a dedicated logistics marketing executive—you know precisely why you get out of bed each morning and come to work…
It's your job to secure and cultivate customers who seek your company's supply chain and logistics or freight-forwarding services.
You represent the company's voice in the market.
And one of your most important roles is to ensure your voice is heard loud and clear by both your future and existing customers. It's part of your strategy to maintain and enhance customer care.
Indeed, customer service excellence is arguably your company's most important objective:
Build Customer Trust by Offering Relevant, Valuable Content
Whether your company is a cargo carrier, a freight-forwarder or a supply-chain management company, you are to a greater or lesser extent a logistics and marketing company.
Your customers expect you to provide all the information needed to ensure the swift and secure delivery of their air-freight, road freight or ocean-cargo.
You will achieve that goal more easily by creating and strengthening open communications with your customers.
Doing so will help establish building blocks for growing mutual trust. Do so clearly and plainly in conversational language they find familiar.
Don't forget, your customers, too, are keen to maintain close links with you. They appreciate both marketing and logistics.
They want to learn what changes and innovations you plan to introduce in the supply chain that will improve their experience.
Deliver Knowledge-Based Information to Your Customers
I'll Translate Your Company's Goals with Content Your Prospects and Existing Customers Want to Read
Remember one thing: Forget persuasion.
Promotional marketing has entered an age in which business prospects and customers are demanding factual, information-rich content expressed in a conversational style that is unambiguous, concise and direct.
They are no longer responsive to marketing devices that seek to merely sell a product or service. They are looking for partnership that gives them insight into reforms and developments in the supply chain that will be available to them.
They want to know what choices they have.
Give them that information, and mutual trust will grow. With increasing trust comes loyalty and greater customer retention.
I can convey that information and can help to establish and maintain mutual trust with your customers.
They will thank you for keeping them in-the-know about developments in your company's services.
A newsletter, article or blog are excellent sources of information and news about your company.
Email campaigns are great ways to convert visitors to your website into interested leads, and then into persuaded customers.
These specialised pieces of content marketing require a systematic and co-ordinated style of copywriting. I particularly enjoy producing them.
In summary, here are half a dozen types of material I would like to write for your Company:
Emails—Informational & Promotional
To enlighten prospects — to secure leads.
Your face in the industry — keep your customers sweet
A success story — tell it to your investors and customers
An innovation — explain it to your industry
Your Company has a voice — spell out why you're different
Company news — keep the market informed
Telephone +61 (0)8 6161 4928
"Thank you, Nick, for taking the time to research and engage with Explorate to ensure the article captured the essence of our new feature. Nick had a comprehensive understanding of the industry and this was showcased through his work."
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