B2B Copywriter for Air & Sea Freight Carriers, Supply Chain Managers, Forwarders and Logistics Companies
I'll Help You Add Value to Your Company
Listen to Your Customers and You'll Increase Loyalty
You're a dedicated marketing executive—you know precisely why you get out of bed each morning and come to work…
It's your job to secure and cultivate customers who seek your company's air and sea cargo, supply chain and logistics or forwarding services.
You represent the company's voice in the market.
And one of your most important roles is to ensure your voice is heard loud and clear by both your future and existing customers. It's part of your strategy to maintain and enhance customer care.
Indeed, customer service excellence is arguably your company's most important objective:
Build Customer Trust by Using Conversational Language
Whether you're a cargo carrier or forwarder, you are to a greater or lesser extent a supply-chain management company.
Your customers expect you to provide all the information needed to ensure the swift and secure delivery of their air-freight, road freight or ocean-cargo.
You will achieve that goal more easily by creating and strengthening open communications with your customers.
Doing so will help establish building blocks for growing mutual trust. Do so clearly and plainly in conversational language they find familiar.
Don't forget, your customers are keen to maintain close links with you too.
They want to learn what changes and innovations you plan to introduce in the supply chain that will improve their experience.
Deliver Knowledge-Based Information to Your Customers
I'll Translate Your Company's Goals with Copy Your Prospects and Existing Customers Want to Read
It is no longer necessary, or even desirable, to focus on the persuasive elements of marketing content.
Promotional marketing has entered an age in which business prospects and customers are demanding factual, information-rich content expressed in a conversational style that is unambiguous, concise and direct.
They are no longer responsive to marketing devices that seek to merely sell a product or service. They are looking for partnership that gives them insight into reforms and developments in the supply chain that will be available to them.
They want to know what choices they have.
Give them that information, and mutual trust will grow. With increasing trust comes loyalty and greater customer retention.
I can convey that information and can help to establish and maintain mutual trust with your customers.
They will thank you for keeping them in-the-know about developments in your company's services.
A newsletter, article or blog are excellent sources of information and news about your company.
Email campaigns are great ways to convert visitors to your website into interested leads, and then into persuaded customers.
These specialised pieces of content marketing require a systematic and co-ordinated style of copywriting. I particularly enjoy producing them.
In summary, here are half a dozen types of material I would like to write for your Company:
To inform prospects — to secure leads.
Your face in the industry — keep your customers sweet
A success story — tell it to your investors and customers
An innovation — explain it to your industry
Your Company is special — spell out why you're different
Company news — keep the market informed
I can help you attract and retain more customers.
Read my free article, "How I Make Your Business Stand Out", by clicking the order button on the form in the right-hand column.
Telephone +61 (0)8 6161 4928
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